Guides on Shopify growth and AI search visibility. Long, specific, and written to be useful whether or not you ever use Nomu.
AI Visibility · 14 min read
AI assistants recommend products every day. Most Shopify stores are structurally unable to be recommended. Here is exactly what ChatGPT, Claude, Gemini and Perplexity read, why the default Shopify setup fails, and how to fix it in an afternoon.
Read the guide →AI Visibility · 12 min read
Every AI visibility tool shows you a score. Almost none of them tell you what it measures. Here is the difference between a readiness score and a measured citation rate, why the two get conflated, and how to build a measurement you can defend.
Read the guide →Product Content · 13 min read
AI assistants recommend products whose descriptions answer the question being asked. Most Shopify descriptions answer nothing. Here is the structure that works, a before-and-after rewrite, and how to decide which products to fix first.
Read the guide →AI Visibility · 12 min read
Generative engine optimisation is not SEO with a new name, and it is not a replacement for it. Here is precisely where the two diverge, which SEO habits become counterproductive, and how to run both without doing the work twice.
Read the guide →AI Visibility · 11 min read
Perplexity cites sources on every answer, which makes it the easiest assistant to measure against and the most demanding about corroboration. Here is what it weighs, how it differs from ChatGPT, and how to test your store today.
Read the guide →AI Visibility · 11 min read
llms.txt is a plain-text guide that tells AI assistants what your store sells and which pages matter. Here is what it can realistically do, what it cannot, a working Shopify template, and how to publish it without a developer.
Read the guide →Product Content · 12 min read
Most Shopify themes emit incomplete Product structured data. Here is exactly which fields matter for AI assistants and rich results, the four failures that appear on nearly every store, and how to check yours in ten minutes.
Read the guide →Ecommerce Analytics · 12 min read
ChatGPT, Perplexity and Gemini send traffic that most Shopify stores record as direct or unattributed. Here is how to capture what is capturable, why the rest is structurally invisible, and how to report a number that survives scrutiny.
Read the guide →Conversion · 13 min read
Most conversion-rate drops are not conversion problems. Before you touch the checkout, work through the diagnostic order that separates a real decline from a traffic-mix change, a seasonality artefact, or ordinary noise.
Read the guide →Ecommerce Analytics · 11 min read
Shopify says 412 orders. GA4 says 383. Neither is broken. Here are the six structural reasons the numbers diverge, which source is authoritative for which question, and how to stop wasting hours reconciling them.
Read the guide →Shopify Growth · 11 min read
Agents that browse, compare and buy on a shopper's behalf change what a storefront is for. Here is what is real today, what is speculative, and the small number of things worth doing now that pay off either way.
Read the guide →Shopify Growth · 10 min read
The average Shopify merchant has access to more analytics than a mid-size retailer had a decade ago, and acts on almost none of it. The problem is not data literacy. It is that a dashboard answers a question nobody asked.
Read the guide →In progress
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