Writing

Essays on Shopify growth and honest AI — publishing alongside our beta.

Coming soon

Why your Shopify store is invisible to ChatGPT (and the 20-minute fix)

What AI assistants actually read when they decide which stores to recommend — robots.txt, llms.txt, agents.md — and how to open the door.

Coming soon

The case against dashboards

Merchants don't need more charts; they need to know what to fix next. How we designed Nomu to deliver decisions, not data.

Coming soon

"Show the math": building AI merchants can audit

Why the AI in Nomu is never allowed to produce a number — and how deterministic money math plus validated language earns trust.

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Blog · Nomu