Google Gemini
Stay visible to Gemini, not just to Google Search.
Google-Extended is a separate control from Googlebot, so a store can rank respectably in Search while being invisible to Gemini. Nomu checks that directive first, then everything downstream of it.
Free while you evaluate. Every change is reversible for 30 days.
Google Gemini
1 crawler checked
Readiness
4 of 6
- Google-Extended accessDisallowed in robots.txt
- Product structured dataavailability missing on 41 products
- llms.txtNot found
- SitemapDeclared in robots.txt
- FAQ / policy pageShipping page found, returns not
- Product descriptions63 of 214 answer no buyer question
Gemini's access to a site is governed by the Google-Extended directive, which is separate from Googlebot — so a Shopify store can rank in Google Search and still be excluded from Gemini if someone added that directive to keep content out of AI training.
How Gemini discovers and understands products
Grounded in Google's index
Gemini grounds answers with Google Search, so the crawling and indexing groundwork that serves traditional SEO also serves it. That overlap makes it the cheapest engine to become eligible for.
A separate opt-out that catches people
Google-Extended governs Gemini's use of your content independently of Googlebot. A directive added in good faith to protect content from AI training also removes the store from AI recommendations.
Structured data carries more weight
Because Google already consumes Product markup for rich results and shopping surfaces, incomplete or contradictory structured data costs you twice on this engine.
A real question a shopper asks Gemini
“waterproof commuter backpack under 400 AED that fits a 16 inch laptop”
Two hard numeric constraints. Structured data answers the price constraint with certainty; the description has to answer the fit constraint.
Signals that may improve visibility
- Google-Extended permitted in robots.txt — check this before anything else
- Complete Product structured data that passes the Rich Results Test on every template variant
- Schema values that match what a visitor actually sees, including in multi-currency storefronts
- A current sitemap declared in robots.txt
- Fast, server-rendered product pages
- Consistent brand and organisation information across the site
These improve whether Gemini can read and verify your products. No tool can guarantee that an assistant recommends you — answers are non-deterministic and no vendor sells placement in them.
What Nomu measures for Gemini today
Nomu probes Gemini and records whether your domain appears. Revenue attribution is the honest gap here: a click from an AI overview inside Google Search arrives with a Google referrer and is not separable from an ordinary organic click, so Nomu classifies it as Google search rather than estimating an AI share.
What Nomu can detect
The audit runs nightly and reports only what it can prove.
AI crawler blocked in robots.txt
criticalAn assistant's crawler is disallowed, so nothing else about the store can matter to it. Binary, and the first thing checked.
No llms.txt or agents.md
mediumNo plain-language guide to what the store sells, so the catalogue has to be inferred by crawling.
Product structured data missing or incomplete
highPrice, currency, availability or brand absent, so a hard constraint like "under $30 and in stock" cannot be verified.
Product descriptions too thin to answer a question
highDescriptions that state a name and a size answer no buyer constraint, so the product is retrievable for nothing.
Titles, meta descriptions or image alt text missing
mediumThe fields that tell a crawler what a page and its images are, left empty.
No FAQ or policy page an assistant can quote
mediumShipping, returns and sizing questions have no answerable page to cite.
Collection pages with no descriptive text
lowCategory pages that list products without saying what the category is or who it suits.
What a fix looks like
The same product, rewritten so Gemini can match it to a question.
Commuter Backpack — 25L. Great for work.
Matches nothing — no attribute a buyer filters on.
A 25-litre commuter backpack in recycled ripstop with a taped-seam waterproof main compartment. Padded sleeve fits laptops up to 16 inches. 380 AED. Two-year warranty, ships across the GCC in 3–5 days.
Nomu drafts the rewrite from your own product data. Nothing publishes until you approve it, and every change is reversible for 30 days.
Fixes Nomu can generate
Rewrite a product description
Drafts a description built from the attributes buyers filter on — material, fit, use case, care — from your own product data.
Fill in title, meta description and image alt text
Generates the SEO fields a product is missing, per product, for your approval.
Add Product structured data
Emits schema.org Product markup with price, currency, availability and brand populated per variant.
Create an FAQ page
Builds an FAQ from your real policies and the questions your customers actually ask.
Publish llms.txt
Writes a plain-text guide describing what you sell, to whom, and which pages are canonical.
Write a collection description
Describes what is in a category and who it suits, so the collection page can be retrieved.
Tracking improvement over time
Nomu asks Gemini your buying questions on a schedule.
The question set stays frozen between runs, because changing it would void the comparison. Nomu records whether your domain appears, which competitors appear instead, and how that moves after a fix — reported as a trend, never as a single run.
Re-audited
After every applied fix
Re-probed
On a weekly cadence
Reversible
30 days on every change
Other assistants
See what Gemini can read on your store.
Connect Shopify and Nomu runs the audit on your real catalogue. Nothing changes until you approve it.