Meta AI
Meta
Meta AI sits where your customers already are.
Meta AI runs inside Instagram, WhatsApp and Facebook — the surfaces many Gulf merchants sell on daily. Nomu checks its crawler directive and audits the content it would read, and does not yet probe it for citations.
Free while you evaluate. Every change is reversible for 30 days.
Meta AI
1 crawler checked
Readiness
4 of 6
- Meta-ExternalAgent accessDisallowed in robots.txt
- Product structured dataavailability missing on 41 products
- llms.txtNot found
- SitemapDeclared in robots.txt
- FAQ / policy pageShipping page found, returns not
- Product descriptions63 of 214 answer no buyer question
Meta AI reaches a store through the Meta-ExternalAgent crawler and operates inside Instagram, WhatsApp and Facebook, so store-level clarity matters as much as product pages — though Nomu checks that crawler without yet running citation probes against Meta AI.
How Meta AI discovers and understands products
Inside the apps, not a separate site
Meta AI answers within Instagram, WhatsApp and Facebook. For merchants whose customers already message them there, the distance between an answer and a conversation is very short.
Meta-ExternalAgent is the crawler
This is the agent token that governs Meta's AI access to your pages, and it is checked in Nomu's audit alongside the other thirteen.
Store-level facts matter
Questions asked inside a messaging app skew toward store-level concerns — do they ship here, what is the returns window, is this brand legitimate. Those are answered by policy pages, not product copy.
A real question a shopper asks Meta AI
“do they deliver to Kuwait and how long does it take”
A logistics question, not a product question. It is answered from a shipping page — and it is the single most common thing merchants get messaged about.
Signals that may improve visibility
- Meta-ExternalAgent permitted in robots.txt
- Shipping and returns policies stated in plain sentences on a crawlable page
- An llms.txt describing what the store sells, to whom, and where it ships
- Consistent brand information between your site and your Instagram and Facebook profiles
- Product descriptions that answer the questions customers already message you about
- Complete Product structured data
These improve whether Meta AI can read and verify your products. No tool can guarantee that an assistant recommends you — answers are non-deterministic and no vendor sells placement in them.
What Nomu measures for Meta AI today
Nomu checks whether Meta-ExternalAgent is permitted in your robots.txt, and audits the content Meta AI would read. It does not yet probe Meta AI with buying questions, so it reports readiness for this engine rather than measured citations.
What Nomu can detect
The audit runs nightly and reports only what it can prove.
AI crawler blocked in robots.txt
criticalAn assistant's crawler is disallowed, so nothing else about the store can matter to it. Binary, and the first thing checked.
No llms.txt or agents.md
mediumNo plain-language guide to what the store sells, so the catalogue has to be inferred by crawling.
Product structured data missing or incomplete
highPrice, currency, availability or brand absent, so a hard constraint like "under $30 and in stock" cannot be verified.
Product descriptions too thin to answer a question
highDescriptions that state a name and a size answer no buyer constraint, so the product is retrievable for nothing.
Titles, meta descriptions or image alt text missing
mediumThe fields that tell a crawler what a page and its images are, left empty.
No FAQ or policy page an assistant can quote
mediumShipping, returns and sizing questions have no answerable page to cite.
Collection pages with no descriptive text
lowCategory pages that list products without saying what the category is or who it suits.
What a fix looks like
The same product, rewritten so Meta AI can match it to a question.
Fast shipping available. Contact us for details.
Matches nothing — no attribute a buyer filters on.
Free delivery above 150 AED in the UAE. GCC delivery in 3–5 working days, including Kuwait, Saudi Arabia and Qatar. UK in 7–10 days. Returns accepted unopened within 30 days.
Nomu drafts the rewrite from your own product data. Nothing publishes until you approve it, and every change is reversible for 30 days.
Fixes Nomu can generate
Rewrite a product description
Drafts a description built from the attributes buyers filter on — material, fit, use case, care — from your own product data.
Fill in title, meta description and image alt text
Generates the SEO fields a product is missing, per product, for your approval.
Add Product structured data
Emits schema.org Product markup with price, currency, availability and brand populated per variant.
Create an FAQ page
Builds an FAQ from your real policies and the questions your customers actually ask.
Publish llms.txt
Writes a plain-text guide describing what you sell, to whom, and which pages are canonical.
Write a collection description
Describes what is in a category and who it suits, so the collection page can be retrieved.
Tracking improvement over time
Nomu tracks readiness for Meta AI, and says so rather than implying more.
Nomu re-runs the site audit after every change and shows what moved: crawler access, structured-data completeness, description coverage. It does not report Meta AI citations, because it does not measure them.
Re-audited
After every applied fix
Re-checked
On the nightly review
Reversible
30 days on every change
Other assistants
See what Meta AI can read on your store.
Connect Shopify and Nomu runs the audit on your real catalogue. Nothing changes until you approve it.