Perplexity
Perplexity AI
Perplexity shows its sources. Use that.
Every Perplexity answer names the pages it drew on, so your category's winners are readable directly. Nomu probes it with your buying questions and records who gets cited when you do not.
Free while you evaluate. Every change is reversible for 30 days.
Perplexity
2 crawlers checked
Readiness
4 of 6
- PerplexityBot accessDisallowed in robots.txt
- Product structured dataavailability missing on 41 products
- llms.txtNot found
- SitemapDeclared in robots.txt
- FAQ / policy pageShipping page found, returns not
- Product descriptions63 of 214 answer no buyer question
Perplexity builds every answer from live retrieval and displays its sources, which makes it the most measurable assistant for a merchant — and it weighs corroboration across independent pages more heavily, so third-party reviews and category roundups matter alongside your own product pages.
How Perplexity discovers and understands products
Search-first, always
Perplexity retrieves before it answers, every time, and shows the sources it used. There is no path to being recommended that does not involve a page it could fetch.
Two agents, two jobs
PerplexityBot indexes; Perplexity-User fetches in response to a specific question. Blocking one does not block the other, and stores sometimes permit one while unknowingly blocking the other at the CDN.
Corroboration is weighted
A claim several independent pages support is safer to present than one a single merchant makes about itself. Category roundups and credible reviews frequently outrank individual product pages in its citations.
A real question a shopper asks Perplexity
“which stores sell fragrance-free hair care that ships to the UAE”
A question about stores rather than products. It is won by store-level clarity — llms.txt, policy pages, shipping stated plainly — not by any single product page.
Signals that may improve visibility
- PerplexityBot and Perplexity-User permitted — verified at the edge, not just in robots.txt
- Being described consistently on sites you do not control
- Reviews on credible third-party platforms
- Product facts that agree between your page and every listing of the same product
- Buying guides and comparison content that answers a question in its own first sentences
- Complete Product structured data so stated prices and availability are unambiguous
These improve whether Perplexity can read and verify your products. No tool can guarantee that an assistant recommends you — answers are non-deterministic and no vendor sells placement in them.
What Nomu measures for Perplexity today
Nomu probes Perplexity and records both whether you appear and which domains appear instead. Answers you are cited in without a click are invisible to analytics, so referral traffic understates your real influence here.
What Nomu can detect
The audit runs nightly and reports only what it can prove.
AI crawler blocked in robots.txt
criticalAn assistant's crawler is disallowed, so nothing else about the store can matter to it. Binary, and the first thing checked.
No llms.txt or agents.md
mediumNo plain-language guide to what the store sells, so the catalogue has to be inferred by crawling.
Product structured data missing or incomplete
highPrice, currency, availability or brand absent, so a hard constraint like "under $30 and in stock" cannot be verified.
Product descriptions too thin to answer a question
highDescriptions that state a name and a size answer no buyer constraint, so the product is retrievable for nothing.
Titles, meta descriptions or image alt text missing
mediumThe fields that tell a crawler what a page and its images are, left empty.
No FAQ or policy page an assistant can quote
mediumShipping, returns and sizing questions have no answerable page to cite.
Collection pages with no descriptive text
lowCategory pages that list products without saying what the category is or who it suits.
What a fix looks like
The same product, rewritten so Perplexity can match it to a question.
Gentle Shampoo 300ml. For all hair types.
Matches nothing — no attribute a buyer filters on.
A fragrance-free, sulphate-free daily shampoo at pH 5.5, formulated for sensitive and eczema-prone scalps. 300ml, about 40 washes. Dermatologist-tested. Not colour-safe for freshly dyed hair.
Nomu drafts the rewrite from your own product data. Nothing publishes until you approve it, and every change is reversible for 30 days.
Fixes Nomu can generate
Rewrite a product description
Drafts a description built from the attributes buyers filter on — material, fit, use case, care — from your own product data.
Fill in title, meta description and image alt text
Generates the SEO fields a product is missing, per product, for your approval.
Add Product structured data
Emits schema.org Product markup with price, currency, availability and brand populated per variant.
Create an FAQ page
Builds an FAQ from your real policies and the questions your customers actually ask.
Publish llms.txt
Writes a plain-text guide describing what you sell, to whom, and which pages are canonical.
Write a collection description
Describes what is in a category and who it suits, so the collection page can be retrieved.
Tracking improvement over time
Nomu asks Perplexity your buying questions on a schedule.
The question set stays frozen between runs, because changing it would void the comparison. Nomu records whether your domain appears, which competitors appear instead, and how that moves after a fix — reported as a trend, never as a single run.
Re-audited
After every applied fix
Re-probed
On a weekly cadence
Reversible
30 days on every change
Other assistants
See what Perplexity can read on your store.
Connect Shopify and Nomu runs the audit on your real catalogue. Nothing changes until you approve it.